See that cute little picture of Mario over to the left? According to PETA, that cute little Mario is the current root of all eeeeeeevil in PETA's campaign against wearing fur. PETA has launched an anti-Mario campaign to correspond with the release of Super MarioLand 3D because, according to PETA, Mario wearing a Tanooki suit to gain powers promotes the wearing of fur and the killing and skinning of Tanukis for their fur. I guess when you have an agenda like PETA, it doesn't matter that Mario has been wearing the Tanooki suit since the late 80s/early 90s. It also really doesn't matter that one of the programmers of the original Mario game with this suit (Super Mario Brothers 3) was quoted in a widely publicized interview that the reason they featured the Tanooki suit as a way for Mario to get his powers because they wanted to bring attention to the plight of the Tanuki. I guess it also doesn't matter that Mario has been stomping on the poor beleaguered turtles for longer than he's been wearing a Tanooki suit (thanks for the point Jeff Bakalar). All that matters is that PETA needs something to demonize to promote their agenda.
PETA has even gone as far as producing a flash game on a page called Mario Kills Tanooki and this game lets you play as a skinned Tanuki trying to reclaim it's pelt. I'm not giving you the link because I truly don't want to boost the sites traffic in any way but here's a screen shot of it.
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