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Monday, December 12, 2011

For Shame: a major corporate fail

Every once in a while, I read or hear a story that really disappoints me, that is really disheartening. Today was one of those days.

TLC has a new reality show called All-American Muslim. It follows the daily life of 5 Muslim American families and lets us get a peak inside their world. The families being followed offer a cross section of society...everyone from a couple of newly weds to a local football coach are featured on this show...and each family involved has said they are part of this show because they want the rest of America to know they are just like them. Basically, the show seeks to show the human face behind the religion and to remind the rest of America that Muslim and terrorist are not synonymous.

Sadly, a corporate powerhouse, Lowe's Home Improvement Warehouse, has chosen to listen to an extreme conservative group called Florida Family Association who says that All-American Muslim is *"propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values." Instead of standing by their professed all American values, Lowe's has pulled all their advertising from this show. They are trying to appease people by saying *"Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views," the statement said. "As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance." If this was a program about being Jewish in America, no company would dare pull their advertising for fear of being labeled anti-semetic. How dare a corporation like Lowe's treat Muslims differently and hope to get away with it?

Grassroots movements are already starting against Lowe's. California state senator Ted Lieu has publicly stated he might call for a boycott or even pursue legislative action if Lowe's doesn't change there position. While I think legislative action isn't necessary, I do support a grassroots boycott. I for one will be driving across town to Home Depot until something changes.

Meanwhile, if you want to get a true picture of what it means to be a Muslim in America, check out the TLC show, watch this video

or check out any of these following websites...
Muslims in America: A Statistical Portrait
5 Myths about Muslims in America
The National Muslim-Christian Initiative
A Common Word Between Us and You

Weigh in with your opinion and tell me how you think people should handle this?

All quotes marked with a * were taken from an AP news article about this situation